Decades

Brand Identity for Decades Fusion Cuisine and After-hours Joint

Decades is an asian fusion restaurant in Baguio City. It is an old house turned into a restaurant and pub away from the city. This was very exciting because it was my first restaurant project!

Location Baguio City
logo

The Logo

A door is first and foremost an entrance. On a literal level a door usually leads to the inside of something, be it a house, building, or other structure. Decades is an old townhouse transformed into a restaurant. We wanted to incorporate a door symbol to the logo to convey a welcoming mood. Since Decades offers food from different asian countries, I looked into Indonesian elements and found inspiration from Balinese style doors.

The color gold combines the energy of orange and cheerfulness of yellow. Gold symbolizes prestige and high quality.

logo-balinese
mark

Since the interiors of the establishment is rustic and wooden, the wordmark is inspired from tree branches.

wordmark

Typography

typo

Color

colors

Patterns

patterns

Motifs

I took motif references from things found inside the restaurant. They have hand-made wooden objects around the restaurant but this “bottle-neck” rattan structure is one of their main attractions.

bottleneck-pano

This is used for headlines or titles.

bottleneck

Inspired by asian borders, but making it more minimal.
This line is inspired from timeline graphs.
borderandline

Applications

letterhead-biz-mock

       Letterhead and Business Cards

feedbackform

       Feedback Forms

papercups

       Cup Sleeves

zoom

fm2

       Restaurant Menu

a-zoom
a-menu

       Bar Menu

beerpong

bp-shots

       Beer Pong Table

placemats

       Placemats

othersignage

       Other signages

uniforms

       Uniforms

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