Stache


Brand Identity for Stache Man Hive and Barbers

This is one of my most exciting projects ever! Stache is a new barbershop located in Baguio City. I designed their logo, identity, and this is also my first time designing a uniform/apron for anybody. It was really fun working on this because it is new, fresh, and special to me. This is still an ongoing identity project and I’ll be updating this page often.

Location Military Cut Off Road, Baguio City

featureimage

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Manifesto
STACHE is more than a practical pit stop for upkeep, it is a place for restoration where guys gather to bond and talk about anything. We aim to be a social and cultural venue for gentlemen, reviving the ol’ barbershop culture by offering old fashioned services with complementary coffee or booze.
We make sure you would look pretty darn great and have a true gentleman experience. By offering only premiere men’s grooming, we promise you renewed confidence.
We are not just a barbershop. We are a man hive for the modern gentleman.

Labaha

The straight razor is the main inspiration for the mark.
The client wanted something minimal so I came up with this mark.

LogoMark

To us, the word “Stache” means something secret or hidden. So since the owner plays drums, I wanted to incorporate some musical elements. The rest note.

Silent

Logo-on-white

“Cutting” parts of the letters.

Logo-on-black

Shortcuts and lockups

lockups

Typography

freshnewstache

getpomped

Type treatment for headings or signages

typetreatments

Sample label for their upcoming classic pomade

pomade-sample

Illustration style

illo 1

illo 2

illo 3

Patterns

1

2

3

4

5

Menu

Menu spray

I spray painted the menu boards.

Processed with VSCO

Stationery

Business Cards-small

stationary1-small

stationary2-small

bookingbook1

bookingbook2

Gift Certificates

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Event Posters
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Wayfinding

singage

Pomade
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Barber’s Apron

apron-standing

apron-detail-1

apron-detail-2

apron-withclient

Barber Chips

stachechips

I designed an icon for every service there is. Chips are then handed to barbers after every service rendered.

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sample-cuts

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